Instantor Refreshes Website With a Modern, User-friendly Approach

Manufacturer of high-quality plumbing products, Instantor has re-launched its website following a strategic redesign to deliver a more intuitive and user-focused digital experience. The updated platform reflects Instantor’s commitment to supporting installers, merchants, and specifiers with easy access to technical resources, product information, and practical tools, all within a streamlined, mobile-optimised interface.

A major focus for the website refresh was to create separate resource sections for installers, merchants and specifiers, which provides content produced specifically for each audience  and so that they can quickly and easily find the most relevant and appropriate information. The new website also includes information on Instantor’s comprehensive training package including free training and competency sessions, and demo days at merchant trade counters. The new site provides further details with links to make an enquiry for booking a demo day, competency training or an apprentice session. Furthermore, the About us section captures an essence of the Instantor brand and details its rich history, dating back to 1926. Users can also download Instantor’s brochures and stay up to date with the company’s latest news.

With dedicated product pages for Instantor’s portfolio, including its latest products launched at InstallerSHOW 2025, the new website incorporates filters that allow for a smart, effortless search process whilst enabling users to quickly find the best product for any given requirement. For example, press fittings can be searched for by body material, operating pressure, operating temperature, size, profile and application. Technical specifications, certifications, warranty information and other product details are then available for the trade to make the correct product choices for any installation or project.

Ian Moss, Senior Divisional Digital Marketing and Projects Specialist at Sanbra Group, who project managed the development of the new site, comments: “The website refresh has been an extensive project that has spanned over eight months, and we are incredibly proud of what has been achieved. Our goal was to make life easier for the people who rely on Instantor every day, whether that’s on-site installers, busy merchants, or project specifiers. We’ve created a digital space that’s intuitive, informative, and tailored to the needs of the trade. From smarter product filtering to dedicated resource hubs and training support, the new platform is all about giving our customers quicker access to the tools and information they need to get the job done.”